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27
2026
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07
Strategic Leadership, Unified Effort, Winning at the Pinnacle
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Corporate News
Strategic Leadership, Unified Effort, Winning at the Pinnacle
Keyuan Pharmaceutical Hosts Its 2026 Mid-Year Marketing Conference
To comprehensively review the marketing performance of the first half of 2026, clarify the strategic direction and key objectives for the second half, and unite all employees in driving collective progress, Keyuan Pharmaceutical held its 2026 Mid-Year Marketing Conference from July 25 to 26. Chairman Li Hongfu, President Wei Zhiguo, all marketing professionals, and heads of various functional departments gathered to jointly assess results, analyze trends, map out plans, and forge ahead, sounding the charge to achieve the year’s ambitious targets.
At the outset of the meeting, Chairman Li Hongfu first conveyed the spirit of Linuo Group’s semi-annual economic work conference, urging all departments to learn and apply AI, fully integrating AI technology into every stage—marketing, R&D, production, and operations—to empower business improvement, cost reduction, and efficiency gains through “digital employees” and a new human–machine collaboration model. He also provided an in-depth interpretation of the core principles and implementation roadmap of the company’s “1+3” strategy.
He emphasized that, as the pharmaceutical industry enters a critical phase of structural optimization and high-quality development, all colleagues must remain guided by the “1+3” strategy, ensuring macro‑level stability while pursuing long-term growth. While deepening our core business in traditional medicine, we must accelerate the deployment of cutting-edge innovation initiatives, leverage the advantages of our listed‑company platform, expedite the introduction of high‑growth‑potential products, seize emerging opportunities in the industry’s transformation, and steadily advance our strategic upgrade.
Subsequently, the API marketing team and the formulation marketing team each delivered detailed progress reports. Heads of respective business units and regions reviewed their performance in key areas—including market expansion, product sales, channel development, customer relationship management, brand promotion, and results attainment—using precise data to assess achievements, drawing on real‑world examples to distill lessons learned, and adopting an objective perspective to analyze challenges.
Meanwhile, in light of the current domestic and international market landscape, competitive dynamics, and regional market characteristics, we will present a targeted report on the second-half marketing plan, market‑driving strategies, new‑product launch initiatives, and performance‑boosting targets. We will clearly define priority tasks and key攻坚 objectives for each region and product line, ensuring that issues are addressed with corrective actions, goals are broken down into actionable steps, implementation is supported by concrete measures, and outcomes are systematically closed-looped.
The executive team provided tailored feedback and guidance on the performance and action plans of each regional unit. Leadership fully commended the company’s interim achievements in marketing during the first half of the year and outlined key priorities for the second-half marketing strategy. They encouraged all marketing professionals to adopt a comprehensive mindset shift, proactively embrace new developments, and reshape the market landscape. First, focus on core products, deepen penetration in mainstream markets, continuously optimize channel networks, precisely identify customer needs, and enhance both product market share and brand influence. Second, persist in innovation to break through barriers, proactively adapt to evolving industry policies, and flexibly adjust market strategies in response to new offerings, targeting untapped segments and capturing incremental growth opportunities. Third, strengthen cross‑functional collaboration: all business units and functional departments must work closely together, align their efforts, and ensure seamless integration across production, sales, and service—thereby solidifying robust support for market expansion.
The conference solemnly commended the teams and individuals who demonstrated outstanding performance in the first half of the year. Sun Chuanjia, Executive Vice President of Keyuan Pharmaceutical and Deputy General Manager of the Medical Business Division at Linuo Pharmaceutical, was awarded the “Outstanding Contribution Award.”
Chen Ping, Director of the Cosmetics Raw Materials Department; Zhao Yue, Director of the Mecobalamin Raw Materials Department; Li Juan, Sales Representative at the Shanghai Trading Company; Peng Yanfang, Regional Director for the Beijing–Tianjin Area in the Medical Business Division; Ge Jianing, Regional Director for the Hebei–Shanxi Area in the Medical Business Division; Wang Chunmei, Investment Promotion Manager for Shandong in the Medical Business Division; Wang Yao, Regional Manager for Shandong in the Medical Business Division; and Li Jinlong, Regional Manager for the Heilongjiang–Jilin Area in the Medical Business Division, were awarded the “Dingxiao Gold Award” for their outstanding performance.
More than twenty individuals, including Zhu Zhenqiao, Deputy Director of the Sales Management Department; Li Peng, Deputy Director of Workshop No. 3; Zhang Lei, Leader of the Process Research Group within the Product Process Optimization Team; Li Xinliang, Marketing Finance Director at the Finance Center; Wang Bin, Marketing HRBP at the Human Resources Center; Man Kaikai, Administrative Officer at the Administration Center; Wang Yan, SFE Data Analyst; Song Hui, Tendering Specialist in the Market Access Department; Sheng Ruixia, BD Manager in the Business Development Department; Chen Shien, Assistant Product Manager in the Marketing Department; Li Ranran, QA Head in the Quality Assurance Department; and Cao Kun, QC Head in the Quality Control Department, were awarded the “Outstanding Support Award.”
The API Domestic Marketing Center, the Formulation and Medical Business Unit, the BD Department, the Market Access Department, and the SFE were awarded the title of Outstanding Team for their exceptional contributions.
To further strengthen team cohesion, alleviate work-related stress, and boost morale, the company organized engaging, collaborative team-building activities. All employees set aside their work fatigue and actively participated in interactive sessions, honing their teamwork and forging a spirit of unity and determination as they strived to excel. These efforts fully showcased the Kexuan team’s ethos of solidarity, tenacity, and relentless progress, building strong momentum for a vigorous push to achieve outstanding results in the second half of the year.
The conference specially invited Cao Daoyun, a renowned, practice‑oriented marketing expert from China, to deliver a specialized training session titled “Practical Training for Pharmaceutical Sales Growth Under the New Regulations” to all marketing professionals and heads of functional departments. The session covered four key areas—interpretation of pharmaceutical compliance policies, strategies for driving out‑of‑hospital sales growth, trends in the development of chain pharmacies and the creation of best‑selling products, and techniques for selling to major API clients—helping the marketing team break free from conventional thinking, enhance their professional expertise, and lay a solid foundation for targeted market expansion, efficient problem‑solving, and sustained performance growth in the second half of the year, thereby empowering the company’s marketing efforts to achieve high‑quality breakthroughs and sustainable development.
With the journey stretching ten thousand miles and the winds at our backs, we set out once again to shoulder a weighty responsibility. This semi‑annual marketing conference is not only a review and assessment session to identify gaps and address shortcomings, but also a rallying call to align thinking and build consensus—and a solemn pledge to lock in our goals and launch an all‑out sprint. All members of the marketing team have pledged to deeply internalize the spirit of this conference, fully implement the company’s strategic plans, and, with renewed vigor, a pragmatic approach, and an enterprising attitude, confront challenges head‑on, take proactive action, deepen our market presence, and press forward with unwavering determination. Together, we will unite as one, sprint through the second half of the year, and go all out to win the critical battle of this year’s marketing campaign!
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